The deal gives the cable TV-reliant Fox direct access to Roku's large installed base of more than 100 million streaming households. June 15 (Reuters) - Fox Corp FOXA.O is buying Roku ROKU.O in a cash-and-stock deal valued at about $22 billion in a bet that the top TV streaming platform will strengthen its advertising business and expand online reach for its sports and news content. The deal, announced on Monday, gives Fox access to the more than 100 million households using Roku’s streaming

Tag-uri: Advertising