Google is consistently transforming its search engine toward AI-powered conversation and intends to fund the new answer formats based on the Gemini model with advertising in the future. At its marketing conference “Google Marketing Live,” the company presented several new ad formats that are to be embedded directly into AI-generated search answers. In doing so, Google is responding to the growing use of the so-called AI Mode in search while simultaneously safeguarding its core business of

Tag-uri: Advertising