Hearst CEO Warns of 'Massive Drop Off' in Political Ads After 2024 Election

Advertising

Steve Swartz says a “tougher ad market” and cord cutting will make it tough for Hearst to set a new sales record in 2025 Hearst Corporation CEO Steve Swartz, 2015 (Credit: Anna Webber/Getty Images) Hearst CEO Steve Swartz on Tuesday lauded his company for achieving a record $13 billion profit last year, but warned the media giant will have a difficult time repeating that success in 2025, due in part to an expected “massive drop off” in political advertising. Swartz made those comments in his

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