Berlin-based sales company Picture Tree Intl. has acquired worldwide sales rights including Germany and Austria from C-Films to “Hello Betty,” the upcoming feature from director Pierre Monnard , who also directed “Winter Palace,” the first Swiss series co-produced by Netflix. The film centers on the true story of Emmi Creola, the visionary advertising pioneer who created the Swiss culinary icon Betty Bossi in 1956 — a fictional figure who went on to become a household name across generations

Tag-uri: Advertising Austria