A spinoff of Comcast’s cable network portfolio, as suggested by president Mike Cavanagh last week, could get the cable behemoth’s most-distressed assets off its books while sparking a new wave of consolidation in the fast-declining linear TV business. The review comes as competitors Paramount Global and Warner Bros. Discovery have taken write-downs totaling $15 billion related to the value of their linear networks and softness in the advertising market this year. And Comcast is likely to join

Tag-uri: Advertising