How Brands Survive the Election Ad Blitz
Advertising
Presidential nominees Kamala Harris and Donald Trump are expected to flood social media with ads targeting undecided voters, prompting brands to double down on alternative marketing channels in the lead up to holiday season. The costs to advertise on Google are already up more than 10 percent, and industry experts expect that to increase further in the coming weeks. This is the first election since Apple’s sweeping privacy changes disrupted the digital advertising market, making it more
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