How Google made the ad tech industry revolve around itself
Advertising
Google’s mission statement seems made to evoke warm and fuzzy feelings about how its products help everyone. “Our mission is to organize the world’s information and make it universally accessible and useful,” Google says on its corporate site . The company used to have an even more saccharine motto: “Don’t be evil.” But the decisions Google made in growing its massive advertising technology business were cold-blooded and carefully crafted to primarily benefit itself, the Department of Justice
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