How Google tried to unravel the DOJ’s ad tech case
Advertising
The Department of Justice just wrapped up three weeks of trial where it argued whether Google has created illegal monopolies in the ad tech market. During much of it, Google kept asking a more fundamental question: what is that market? The company has a variety of defenses to the DOJ’s accusations, ranging from Supreme Court precedent to security concerns . One of its biggest, however, is that the agency simply doesn’t understand online advertising. Google alleges that it’s slicing up the
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