How to cut the carbon footprint of advertising production by six times?
Advertising
CarbonTool, part of the BuildGreen ecosystem, and Ateliere Fără Frontiere, through its remesh workshop, announce the results of a comparative analysis showing that reusing advertising materials (PVC mesh/banner) through upcycling can reduce greenhouse gas emissions by around 6–7 times compared to the conventional scenario. “ The comparative analysis carried out in partnership with Ateliere Fără Frontiere is a scalable model for the advertising production industry, which companies can replicate
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