Instagram is set to account for more than half of Meta Platforms' advertising revenue in the United States next year, as the social media platform improves monetization of its products, according to research firm Emarketer. WHY IT'S IMPORTANT Instagram's Reels competes with ByteDance's TikTok and YouTube Shorts, as users find short-form videos more engaging, driving marketers to adopt the format at a time when Meta is looking to boost revenue from the product by placing more ads. CONTEXT If a

Tag-uri: Advertising Instagram