Internet ad revenue forecast to hit $2.5 bln in 2028: Report
Advertising
ISTANBUL Internet advertising revenues in Türkiye are forecast to increase to $2.5 billion in 2028, according to a report by PwC. Last year, internet advertising revenues totaled $1.5 billion, said PwC’s Global Entertainment and Media Outlook 2024-2028 report. At a 9.8 percent compound annual growth rate (CAGR) through 2028, revenues are expected to reach $2.5 billion. After the pandemic, annual growth remained strong, reaching 30.5 percent in 2022 and 22.9 percent in 2023, according to the
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