‘It’s a form of advertising’: how the humble lip balm became a status symbol

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In this week’s newsletter: Lip products are trending, now carrying the kind of cultural cachet once reserved for It-bags. So what’s behind the rise of ‘IYKYK’ beauty? • Don’t get Fashion Statement delivered to your inbox? Sign up here In this week’s newsletter: Lip products are trending, now carrying the kind of cultural cachet once reserved for It-bags. So what’s behind the rise of ‘IYKYK’ beauty? Don’t get Fashion Statement delivered to your inbox? Sign up here

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