Just Eat partners with Rokt for AI-enhanced advertising on its platforms
Advertising
:Food delivery company Just Eat Takeaway is partnering with e-commerce firm Rokt to use its AI technology to enhance post-purchase advertisements on Just Eat's apps and websites, they said on Wednesday. The new partnership will enable advertisers in the Rokt Ads network to offer tailored messages to Just Eat's 82 million customers, the companies said in a joint statement. Meal delivery firms are exploring new ways to boost revenue streams after the pandemic-driven boom waned, including
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