Consumer-products giant Procter & Gamble has created some of the advertising industry’s most durable icons, from Mr. Clean and Mr. Whipple to, more recently, a family of cartoon bears for Charmin. The company hopes to add something new to the list. Weed-killers don’t usually rely on animated spokes-characters to make their pitch to consumers, but P&G aims to change that with the introduction of “Bruce,” a happy-go-lucky canine who will initially appear in basketball togs along with a pack of

Tag-uri: Advertising