-Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as the streaming giant instituted the new metric to measure its ad reach in terms of people instead of accounts. Netflix has expanded into advertising and video games, two areas that have contributed little to revenue so far, according to analysts and investors. The company defines MAV as the number of users who have watched at least one minute of ad-supported programming

Tag-uri: Advertising