Nielsen Pulls Paramount Data From Advertiser Analysis Tool as Contract Dispute Drags On

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Ratings The firm calls the move a “necessary step to safeguard the investments” of paying partners The Paramount+ logo is displayed during San Diego Comic-Con International at the San Diego Convention Center in San Diego, California, on July 24, 2024. (Photo by Chris DELMAS / AFP) Nielsen has removed some of Paramount Global’s data for advertising measurement in a new product update. The move comes as the two parties have been locked in a contract renewal dispute that has stretched over two

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