OpenAI 's move into advertising is starting to look like the foundation of a massive new revenue engine, one that could challenge Google 's search empire in significant ways. That's according to new data from Similarweb executive Heral Amir, who's been studying early ChatGPT ads bought by hundreds of companies, including HubSpot, Dick's Sporting Goods, Nordstrom, Cursor, and Indeed. He says the reason is simple: ChatGPT ads aren't built around keywords. They're built around conversations, and

Tag-uri: Advertising