OpenAI Launches Premium Advertising on ChatGPT with $60 CPM Price Tag
Advertising
Sponsored links that promote products that match the current chat content: OpenAI is introducing advertising to ChatGPT for the first time in February 2026. The company is pursuing a premium strategy with high prices and strict data protection policies. Here is the most important information for advertisers and users. ChatGPT charges 60 US dollars per 1,000 ad impressions (CPM). That is three times what Meta currently charges and is on par with Netflix’s ad service launch in late 2022. OpenAI
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