Ratings The two parties’ current agreement is set to expire on Monday Paramount (Credit: Getty Images) Paramount Global is considering potentially dropping its partnership with Nielsen as the two parties continue talks about renewing their current contract ahead of a deadline this coming Monday. “Disengaging from Nielsen is not our first choice, and we remain hopeful for a resolution,” Paramount advertising president John Halley wrote in a letter to media agencies, according to Variety. “We are

Tag-uri: Advertising