Perplexity AI to launch ads on search platform by fourth quarter
Advertising
Nvidia and Jeff Bezos-backed Perplexity AI said on Thursday that it plans to introduce advertising on its artificial intelligence-powered search platform by the fourth quarter. Last month, the AI startup launched a program for publishers with an initial batch of partners, including TIME, Der Spiegel, and Fortune, in which it plans to share revenue from interactions where a publisher's content is referenced. Since ChatGPT first launched in November 2022, major search engines have been trying to
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