New York CNN  —  Podcasting superstars are taking their fame to new heights as media companies offer nine-figure deals for the rights to their shows. NFL brothers Travis and Jason Kelce’s $100 million deal this week with Amazon’s podcasting studio, Wondery, marked the latest high-priced deal in 2024, highlighting a major shift in the audio landscape as top streaming platforms distance themselves from exclusive broadcast deals in favor of distribution and advertising rights. In recent months,

Tag-uri: Advertising