Reddit's holiday-quarter forecast shows AI ad strategy paying off
Advertising
Reddit forecast fourth-quarter revenue above Wall Street estimates on Thursday, thanks to its artificial intelligence-powered advertising tools that are boosting marketing spending on the social media platform. The company's AI-optimized ad platform helps advertisers to place targeted ads directly within relevant discussion threads across its interest-based communities, known as subreddits. Reddit's vast content library is one of its valuable assets at a time when AI companies are looking for
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