Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars. Parampath will head the product development for advertising and commerce, overseeing teams that help brands reach audiences, Roblox told Reuters exclusively on Tuesday. The two-decade ad tech veteran joins Roblox as the company seeks to diversify its revenue streams, aiming to stay ahead of competitors

Tag-uri: Advertising