Roku topped Wall Street estimates for fourth-quarter revenue on Thursday, driven by robust subscriber growth and strong advertising sales. Shares of the firm rose 9.7 per cent in trading after the bell. Roku has expanded its advertising offerings to small- and medium-sized businesses, leveraging its home screen to diversify revenue streams across sectors. Brands from retail, automotive and telecom now feature their ads in the platform, enhancing visibility and boosting user engagement. This

Tag-uri: Advertising