People continue to watch quite a lot of television, but less and less classical television. S&P downgraded Warner Bros. Discovery's rating outlook from "stable" to "negative," citing declines in the media company's cable business that could worsen with the potential loss of broadcast rights to National Association games of Basketball. The cable TV business, which makes about half of Warner Bros Discovery's revenue, is struggling with declining advertising revenue and consumers ditching cable TV

Tag-uri: Advertising