Spanish-language audiences are growing even as TV viewership declines

Advertising

The Spanish-language TV audience is growing, and advertisers are taking notice. Over the past few years, the Hispanic population in America has seen significant growth in TV viewership, according to experts, becoming one of the most valuable demographics for media companies and advertisers. And as these consumers diversify how they're consuming shows and other content, there's been an increase in specialized advertising targeting them, with top networks like Telemundo and Univision drawing more

Tag-uri: Advertising

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