MILAN (AP) — Eileen Gu and all the other freestyle skiers wait for their scores by a large Powerade-branded cooler, then glide away without taking a drink. Bottles of the blue sports drink are stacked in hockey penalty boxes. Even the tissues in figure skating’s drama-packed “Kiss and Cry” area are branded. One way the Olympics generally stand out is by the absence of advertising on courses, rinks and slopes. But increasingly at the Milan Cortina Games , sponsors are creeping into the action. “

Tag-uri: Advertising