Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic advertising revenue. Amazon Ads and Spotify announced a global strategic partnership that gives advertisers using Amazon DSP programmatic access to Spotify’s streaming audio and video inventory, which as of June reached 696 million monthly users . Plugging Spotify into Amazon’s demand-side platform will

Tag-uri: Advertising