Streaming site Twitch is embroiled in controversy over creators’ content about its handling of Israel and Palestine

Advertising

New York CNN  —  Creators on Twitch have waded into controversy over Israel’s war in Gaza in recent months, spooking advertisers and brands who have pulled away or otherwise admonished the Amazon-owned livestreaming platform. JPMorgan Chase pulled out of Twitch advertising in the last couple of months, a source said, though it was part of a broader strategy of brand safety and worries about what content was showing up near their ads. Antisemitism allegations went into those considerations.

Tag-uri: Advertising