Temu and Shein Might Just Be Screwed
Advertising
Photo-Illustration: Intelligencer; Temu Say you run a relatively new but quite massive e-commerce operation built around the thesis that customers in relatively wealthy economies would be comfortable buying goods more directly from Chinese manufacturers. You’ve spent billions of dollars on this bet, building an Amazon-like platform and advertising heavily in America, the largest and wealthiest consumer market. Customers seem to like your business, spending so much money on assorted cheap goods
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