Photo-Illustration: Intelligencer; Photo: Getty Images Google became popular by offering a tool that was better than others at collecting links, ranking them, and making them searchable. It has made many billions of dollars by sending browsers this way and that, providing value to searchers and advertisers and website operators and taking tolls along the way. It built an advertising business around Search, and an empire around that business. Then came generative AI. Google, an early innovator

Tag-uri: Advertising