“Agriculture can be part of the climate solution,” proclaimed a full-page ad in The New York Times in April 2021, just a few days after Earth Day. “Bacon, chicken wings and steak with net-zero emissions. It’s possible.” This ad by JBS, the world’s biggest meat company and one of its largest agricultural emitters, promised that the company would be net-zero by 2040. The claim would recur in other ads JBS took out in major publications , in its corporate sustainability reports, and in its

Tag-uri: Agricultura Advertising