UK junk food ad ban so diluted it may be largely ineffective, experts say
Advertising
Exclusive: Report suggests only 1% of annual spend on food and drink adverts will be affected after industry lobbying Exclusive: Report suggests only 1% of annual spend on food and drink adverts will be affected after industry lobbying The junk food ad ban intended to curb childhood obesity will affect only 1% of the £2.4bn spent annually on advertising food and drink, and may prove a “paper tiger”, ministers have been told. The government has hailed the ban on advertising foods high in fat,
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