UK watchdog calls out coffee pod ‘eco’ claims as misleading Related news
Advertising
LONDON Two major coffee pod brands have been reprimanded by the UK’s advertising watchdog for making misleading environmental claims about their products. The Advertising Standards Authority on Wednesday banned ads by Lavazza UK and Dualit, ruling that both companies gave consumers the false impression their coffee pods were suitable for home composting. Lavazza promoted its pods as “compostable” and referred to them as “eco caps,” while Dualit also made claims about the eco-friendly nature of
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