VTEX study presented exclusively at EDC: 65% of retailers have promoted themselves on social media, only 17% still use “conventional advertising”
Advertising
European Digital Commerce (EDC), the event organized by VTEX and Amazon Web Services , on 18 November, at Nord Events, brings an exclusive B2B study that provides relevant data on the trends and challenges facing retailers in the digital age. In a permanently changing landscape, VTEX’s study with MKOR shows that 65% of retailers have chosen social media platforms as their main promotion channel, highlighting the effectiveness of digital platforms in increasing visibility and interaction with
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