Walmart's head of growth says AI is rewriting the rules for its fast-growing ads business
Advertising
Retailers like Walmart are wading into AI-powered shopping, and their ads are coming, too. Walmart's chief growth officer, Seth Dallaire, said this new tech calls for a more strategic approach to advertising that can improve the shopping experience . The retail giant has been testing ads in its AI-powered shopping assistant, Sparky, since last fall, but the company has said the presence of sponsored listings in the chat is significantly lower than what customers see in conventional search
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