We have more privacy controls yet less privacy than ever
Advertising
"In 2026 online privacy is a luxury, not a right," says Thomas Bunting, an analyst at the UK innovation think tank Nesta. He was talking about advertising, and he described a dystopian potential future in which the smart fridges in our kitchens could share information about their owners' dietary choices with health insurers. It's not an inevitable reality but for some it is a very scary thought. However Thomas, who is 25, says he doesn't believe he ever actually had any online privacy in the
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