When AI disrupts a trillion-dollar industry: Being #1 on Google isn’t enough anymore - opinion

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For more than two decades, digital marketing revolved around search engines. If you weren't on Google, you simply didn't exist. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) were built on clicks, rankings, and landing pages. But we're now entering a true revolution, an AI-driven transformation that is shaking the very foundations of this ecosystem and forcing us to rethink everything.When search becomes dialogueThe traditional model that powered billions in advertising revenue is

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