Why Food Is Everywhere in Fashion Advertising
Advertising
As foodie culture peaks and the cost of living rises, food is popping up more than ever in fashion imagery. Food has always been an important tool for engaging shoppers, but brands are increasingly putting food in their marketing imagery. In campaigns, brands use food and food culture in a variety of ways, to relate to shoppers, convey a sense of luxury, or be attitude. The trend is rising as foodie culture is peaking; getting the right reservation has become a status symbol, and brands are
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