To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo Streaming companies are discovering that their most valuable customers may not be the ones paying the most. Instead, it's increasingly the viewers who watch the most. The change is being driven by a move away from a subscription-only model to one that combines subscription fees with advertising. Because ads are sold based on viewership, the more time a subscriber spends watching, the more revenue that viewer generates. In

Tag-uri: Advertising