The total brand value of the world’s 500 most valuable banking brands has surged by 13% year-on-year to reach USD1.6 trillion, marking the first double-digit increase in four years, according to the latest report by Brand Finance, the world’s leading brand valuation consultancy. This follows two years of sluggish 2% brand value growth and reflects the banking sector’s ability to sustain momentum despite market volatility. “The high-interest rate environment in many major economies has

Tag-uri: Banca Transilvania