An advert for a £49 face serum has been banned over misleading claims that it made users look up to five years younger. The billboard poster claimed the Eucerin Hyaluron-Filler Epigenetic Serum was "clinically proven" following a study of 160 people who used the product for four weeks before being asked how much younger they thought they looked. The advertising watchdog said it had concerns over the study's methodology and the self-reporting meant the results were subjective. Beiersdorf told

Tag-uri: Advertising Billboard