When an AI wearable's ad campaign sparked backlash in New York City, Heineken said: Hold my beer. Friend, the company behind an AI companion you wear around your neck, spent over $1 million to plaster the city's subway system with 11,000 car cards, 1,000 platform posters, and 130 urban panels on September 25. New Yorkers quickly defaced the ads with graffiti like "surveillance tool" and "AI is not your friend." Within two weeks, Heineken joined the fray, launching an ad campaign of its own.

Tag-uri: Billboard