The K-Pop Solo-Crossover Playbook
Billboard
(L–R) Rosé, Jungkook, and Lisa have all achieved Stateside success as solo artists. Photo-Illustration: Vulture; Photos: ROSÉ via YouTube, Debra L Rothenberg/WireImage, Chanakarn Laosarakham/AFP via Getty Images It’s easy to forget how new America’s current K-pop boom is. Before 2018, the genre didn’t come close to hitting No. 1 on the Billboard 200. But since 2022, at least four projects have topped the chart each year. Now, it’s undergoing its next challenge: releasing successful solo
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