Why crispy chicken is the latest battleground in fast food
Billboard
New York CNN — In 1995, Chick-fil-A planted a billboard in Georgia adorned with three cows holding up signs declaring “Eat Mor Chikin.” That image later became a hallmark of its advertising campaign persuading people to ditch their burgers for tenders. Three decades later, the adage is perhaps truer than ever. Chicken-centric chains, notably Raising Cane’s and Wingstop, were the strongest performers among all restaurant categories in 2024. Sales for both chains jumped by double-digits, far
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