Amazon’s AI chatbot, Rufus , saw a surge of adoption on Black Friday, according to new data published over the weekend by market intelligence firm Sensor Tower . In the U.S., Amazon sessions that resulted in a purchase surged 100% on Black Friday compared with the trailing 30 days, while sessions that resulted in a purchase and didn’t include Rufus increased by only 20%. In addition, Amazon saw a 75% day-over-day increase for sessions that included Rufus and resulted in a purchase, compared

Tag-uri: Black Friday