Black Friday online spending surges as Americans embrace AI to assist with holiday shopping
Black Friday
American shoppers turned to artificial intelligence (AI) in unprecedented numbers this Black Friday , helping push online spending to a record $11.8 billion as many consumers chose to avoid crowded stores and shop from home. On the year’s busiest shopping day, US online spending surged 9.1% from last year, and Americans increasingly relied on AI-powered chatbots to compare prices and track deals, according to new data from Adobe Analytics. This year saw an 805% spike in AI-driven traffic to US
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