New data shows ChatGPT’s growing influence as a referrer to e-commerce websites, but also how small its slice of this market is currently. According to a new analysis by mobile app insights provider Apptopia , ChatGPT referrals to retailer mobile apps increased 28% year-over-year over the Black Friday holiday shopping weekend, running from Thanksgiving Day on Thursday through Sunday. However, the use of ChatGPT may not be benefiting smaller retailers as much as it’s helping to further entrench

Tag-uri: Black Friday