From ‘Bluey’ to Barbie, How Nex Playground Is Landing Top Kids IP for Its Family-Fitness-Centric Gaming Console, Outselling Big Competition

Black Friday

During last November’s Black Friday week, gaming console Nex Playground outsold Xbox devices in the U.S. For those in the hardcore gaming community, the first response to that stat might be, what is Nex Playground? But if you have a child between the ages of three and 12, it’s likely you’ve at least heard of the device, which has a family-friendly and fitness focus (think Xbox’s defunct Kinetic or Nintendo’s Wii) that’s pulling in partnerships with top brands including Hasbro, Mattel, Paramount

Tag-uri: Black Friday