Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with targeted discounts, new products and an emphasis on storytelling. Retail sales in the US jumped 4 percent year on year on Black Friday this year, up from 3 percent in 2024, and online shopping grew 9 percent. The results came as brands launched new products for the shopping holiday, and concentrated deals on top-selling styles. A potential new

Tag-uri: Black Friday